One of the best things I’ve seen in a long, long time. The brand has really come out of nowhere in the past few years. A fresh approach in this category. If only Lynx would take note and stop making the same ad over and over and over again. Wear Lynx and you will definitely fuck that cheap slut. WE GET IT.
The UK’s best handheld for 40 years
Thursday, 25. February 2010 - 10:19 am | No comments »
Great parody of the iconic iPhone ads. The perfect tone for the Sun. Although I’d say they’re simply fighting a battle they can’t win. Printed media isn’t dead but it’s surely in steep decline. Maybe dedicate more time to embracing digital media instead of attacking it? Even if it’s just in jest.
Road Safety Campaign
Wednesday, 3. February 2010 - 5:35 pm | No comments »
An original approach to road safety advertising from the Sussex Safer Roads Partnership. Really beautifully shot, slightly ruined by the gurning smile.
How many adverts can you spot within the video?
Monday, 1. February 2010 - 11:05 pm | No comments »
Really beautiful animation style. Great piece. Hopefully it won’t only be people within the industry who take notice of this.
The Fun Theory
Sunday, 11. October 2009 - 6:39 pm | No comments »
At first I thought it was an initiative from Honda – it sounds like a honda site don’t you think? But no, this latest project comes from Volkswagen.
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.
It sounds nice doesn’t it? And you can hardly argue with the point. But what has this got to do with a car manufacturer? To be honest I’m not too sure, but have a look through the site. Some interesting projects to view.
I’m getting out of this industry. Again.
Monday, 5. October 2009 - 3:36 pm | No comments »
Really interesting article on Bogusky’s blog.
The market forces created by the rapid demise of mass media and traditional media models have made the real business we’re in clearer than ever. We’re in the business of leading our clients in creating new ideas and even mediums so compelling and entertaining that the consumer searches them out. These ideas can’t be familiar. These ideas won’t be comfortable. These ideas won’t be obvious. And they probably wont feel or look much like advertising.
There’s literally thousands of articles on the future of the industry and personally I’m both excited and worried by the changes. Another stimulating article can be found over at CRBlog.
Do ad agencies need creative departments? It may sound like sacrilege but, stop and think for a moment. Campaigns are becomng increasingly complex, requiring a range of skills that one agency cannot hope to have completely covered in-house and certainly not by the best exponents all the time. The copywriter/art director team is increasingly seen as outmoded with many agencies bringing bigger teams together to work on projects.
Again, these are exciting times, but we all look set for some drastic, wholesale changes. I’m sure a lot of individuals and agencies won’t survive the revolution.
And while we’re here why not check this nice post out as well, just for the sake of it.
Dixons – The last place you want to go
Monday, 5. October 2009 - 1:24 pm | No comments »
Mightily impressed by the sheer bravery of this campaign. So simple, so direct and not to mention they would have cost nothing to produce. Frustratingly good. Click on the image for the full article.
Saatchi & Saatchi are slowly beginning to re-establish themselves as a creative hotbed. Some great work coming out of there at the minute.
Blanket
Sunday, 4. October 2009 - 12:11 pm | No comments »
Blanket is an online PDF magazine that uncovers art + design + photography from the talented people who create it.
Blanket is run by Bec Brown and her talented team of Blanketeers who each issue inspire their readers with informative interviews, cheeky and humorous stories and, of course, beautiful art, design and photography.
In the same area as it’snicethat, but still worth a look.
Skwak
Sunday, 4. October 2009 - 11:56 am | No comments »
“…SKWAK is a french illustrator from North of France, His unique graphic universe (Maniac World) is soaked, choking. His works revisite the children fairy tales and the universal myths. The adventures his characters (the Maniacs) are living are inspired from our daily life (love stories, treason, manipulation…) but are exaggerated to absurd : they express the idea of “too much”, the idea of escalation, through power, wealth, plastic surgery, celebrity..”
Check this site, the artwork is incredible.
Amateur will always have more charm than professional
Thursday, 1. October 2009 - 10:28 am | No comments »
I happened to fall upon this gem over at todaysbigthing. For a student film this is hugely impressive. It immediately reminded me of the current Budweiser lyrics campaign, but I can’t help thinking that this has so much more charm to it simply because it was done by an amateur group.
No experienced director, post-production, editing, etc. Just a bunch of friends wanting to do something interesting and different.