Address Is Approximate from The Theory on Vimeo.
Droga5 Sydney: Creative Spirit
Wednesday, 16. November 2011 - 11:49 am | No comments »
So I watched this in work not truly knowing what it was and to be honest I cried. This is heart-wrenching stuff from Droga 5. I refuse to get cynical about this project. It can only be good.
What is motion design?
Wednesday, 16. November 2011 - 10:39 am | No comments »
Neon Cinema Designs
Wednesday, 16. November 2011 - 10:36 am | No comments »
Some of these pieces are fantastic.
Sony Ericsson Product Testing Institute
Monday, 14. November 2011 - 5:15 pm | No comments »
I think these are great. Puts the product first, highlights benefits over competitors, great scripts, easily extendable concept, great casting and worth sharing. Perfect campaign for the brand.
Run with Ryan
Monday, 14. November 2011 - 5:06 pm | No comments »
Having just completed a marathon, this terrifies me! It puts into context just how incredible these runners are to maintain this pace over 26 miles. Incredible and innovative. Plus it’s fun to engage with.
Slide to Unlock
Monday, 14. November 2011 - 5:02 pm | No comments »
Audi Magazine Slide Track (Eng) from AlmapBBDO Internet on Vimeo.
I’m sure we are to witness a wave of these executions in the coming months. Nice gimmick that will simply grow old with every use / view.
Augmented Reality (again & again)
Monday, 14. November 2011 - 4:57 pm | No comments »
Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.
I’m not against technology in advertising and I’m certainly not against augmented reality. But I’m becoming increasingly frustrated by technology-led creative solutions. Perhaps I’m wrong. Perhaps the idea has already been established (Lynx is so powerful Angels will fall from Heaven) and the augmented piece is simply an idea extension. Either way I’m growing tired of seeing the same idea over and over again and seeing it labelled ‘innovative’.