Dominos has launched a contest inviting pizza eaters to become part of the company’s branding. The site invites visitors to add their words of pizza wisdom – the best ones make the actual boxes. Great idea, very simple and easy to engage with.

At first I thought it was an initiative from Honda – it sounds like a honda site don’t you think? But no, this latest project comes from Volkswagen.
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, [...]

In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that aims to remind people how cool the brand is.

Check the web, it’s pretty impressive.

An ironing board that transforms into a mirror designed by Aissa Logerot. Very clever idea and perfect for city life (ie, ridiculously small apartments).

I think this is a great idea and one that should be taken up by all major cities throughout the world. Full article over at creative review.

I had the original ebay post forwarded to me a while ago. But i had no idea it was an experiment carried out by a creative team. Kudos guys. One of the best examples I’ve seen of the importance of creativity and ideas in the digital age.
Now imagine if every brand decided to be as [...]