Really strong, insightful post by Steve Henry over at the Campaign site. I hate how it’s typeset though, so here it is in full:
7 impossible things before breakfast
I was talking to someone last week about setting up a new agency. And what this guy said was – “the last thing London needs is just another [...]

“We don’t need one big execution of a big idea. We need one big idea that can be used in a multidimensional, multilayered and multifaceted way.” Larry Light, McDonald Corp’s chief marketing officer – 2004.
I found this article in 2009 from BBH Labs discussing the death of the big idea. Now we have Pepsi discussing the [...]

So W+K have introduced their latest installment of Impossible Dream. And of course it’s a beauty. But it’s interesting to see this trend of ’showing the journey’ creep into current advertising. VISA and John Lewis have recently created their very own epic journeys and of course there are countless past examples of this approach.
Who am [...]

Really interesting article on Bogusky’s blog.
The market forces created by the rapid demise of mass media and traditional media models have made the real business we’re in clearer than ever. We’re in the business of leading our clients in creating new ideas and even mediums so compelling and entertaining that the consumer searches them out. [...]

I happened to fall upon this gem over at todaysbigthing. For a student film this is hugely impressive. It immediately reminded me of the current Budweiser lyrics campaign, but I can’t help thinking that this has so much more charm to it simply because it was done by an amateur group.
No experienced director, post-production, editing, [...]

Interesting article over at the digitalmilkbar.
My favourite quote has to be: ‘FLASH animation came onto the scene like a rock star and turned bad design into decent design because it moved, blinked or bounced… solar flares, texture, beveled edges and reflections are a great way of putting lipstick on a pig.”

Mobile Advertising 2020 Vision from Ogilvy and Acision
View more documents from Andrewgrill Grill.

The Audience Is Always Right
View more documents from Mad Blog.