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	<link>http://www.seenitbefore.net/blog</link>
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		<title>Nike + Japan Magic Number</title>
		<description><![CDATA[
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		<link>http://www.seenitbefore.net/blog/?p=1313</link>
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		<title>Spots V Stripes</title>
		<description><![CDATA[
As part of its sponsorship as the &#8220;official treat&#8221; of the 2012 London Olympics and Paralympics, Cadbury tapped Fallon London to launch a massive two-year campaign, Spot v. Stripes. The integrated effort includes TV, print, online, events, social media and more, all centered around a massive tourney divvying the U.K. up into two teams, Spots [...]]]></description>
		<link>http://www.seenitbefore.net/blog/?p=1306</link>
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		<title>WTF is my Social Media strategy</title>
		<description><![CDATA[
All joking aside, this may be a useful resource.
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		<link>http://www.seenitbefore.net/blog/?p=1304</link>
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		<title>Long films are bad for the bladder</title>
		<description><![CDATA[
This would never run in Ireland &#8211; not a chance! But it&#8217;s great to see a unique angle in short film festival promotion.  This is a great change of pace from the usual executions based around concepts of size or length.
Agency: Atletico International, Barcelona
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		<link>http://www.seenitbefore.net/blog/?p=1302</link>
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		<title>Pizza Proverbs</title>
		<description><![CDATA[
Dominos has launched a contest inviting pizza eaters to become part of the company&#8217;s branding. The site invites visitors to add their words of pizza wisdom &#8211; the best ones make the actual boxes. Great idea, very simple and easy to engage with.
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		<link>http://www.seenitbefore.net/blog/?p=1300</link>
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		<title>The 8 Success Criteria For Facebook Page Marketing</title>
		<description><![CDATA[The 8 Success Criteria For Facebook Page Marketing  
View more documents from Jeremiah Owyang.

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		<link>http://www.seenitbefore.net/blog/?p=1298</link>
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		<title>Rory Sutherland: Life lessons from an ad man</title>
		<description><![CDATA[
I could listen to this man speak all day. Great presentation.
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		<link>http://www.seenitbefore.net/blog/?p=1294</link>
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		<title>Dr Pepper&#8217;s Prickly Porno Problem</title>
		<description><![CDATA[&#8220;What&#8217;s the Worst that Could Happen&#8221; is a dream proposition for any creative to work with. Until now it&#8217;s safe to say that Dr Pepper haven&#8217;t truly explored the route &#8211; it&#8217;s always been safe and distinctly bland (or at least that&#8217;s always been my impression).
That was until I had this sent to me. This [...]]]></description>
		<link>http://www.seenitbefore.net/blog/?p=1241</link>
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		<title>Coke Zero vs Coke</title>
		<description><![CDATA[
It seems I&#8217;m pretty late getting to this, but I think this is a fantastic idea and really well executed. 
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		<link>http://www.seenitbefore.net/blog/?p=1237</link>
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		<title>Father&#8217;s Day</title>
		<description><![CDATA[
Another excellent addition to the Old Spice / W + K Portland relationship is this Father&#8217;s Day campaign. These E-Cards are available through the brand&#8217;s Facebook fan page. Anyone who sends a card from the Facebook page also gets a promo code for 40% off items in the Old Spice store.
As always these are well [...]]]></description>
		<link>http://www.seenitbefore.net/blog/?p=1233</link>
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