The Fun Theory
Sunday, 11. October 2009 - 6:39 pm
At first I thought it was an initiative from Honda – it sounds like a honda site don’t you think? But no, this latest project comes from Volkswagen.
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.
It sounds nice doesn’t it? And you can hardly argue with the point. But what has this got to do with a car manufacturer? To be honest I’m not too sure, but have a look through the site. Some interesting projects to view.